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Neighborhood Café in WeHo: Why First of All Feels Like Home

a bunch of food sitting on a table

Neighborhood café. You’ve seen the phrase a dozen times, but what if a place actually lived up to it? That’s exactly the case with First of All. From the moment you open the door on Santa Monica Blvd, something clicks. It’s not the décor or the curated playlist. It’s an atmosphere that whispers, “You belong here.” That, in a nutshell, is what makes us a true neighborhood café.

No Frills, Just Good Food

What do we mean by “neighborhood café?” It’s simple: we’ve cut away the frills, the hype, the inflated prices. In their place — honest food, warm smiles, and made-from-scratch meals that taste like they were made just for you. Our food? Flavor-packed comfort dishes with zero ego. Our mood? Welcoming, unfiltered, and perfectly West Hollywood.   

We’re proud to be part of the West Hollywood brunch scene, but we don’t follow the trends that come and go. We keep things grounded. You won’t find glittery cocktails or gimmicky names. Just damn good coffee, bold Mexican and classic dishes, and a space where regulars and newcomers can feel equally at home.

Come for the Coffee, Stay for the Connection

Picture it: you walk in for a solo coffee and end up chatting with someone new. Or you bring a friend for brunch, and the plates arrive still warm from the kitchen. That connection, that casual togetherness, is the lifeblood of a neighborhood café. At First of All, that’s what we aim for every day.   

Here’s another reason people return: real flavor. Our menu doesn’t chase the algorithm. It honors what tastes good. From our spicy burritos to ur savory open-faced sandwiches, every item is made to feel like it fits snugly in your routine. That’s not something you get everywhere in West Hollywood brunch spots.

What’s Not on the Menu Matters

What’s not on the menu matters most. There’s no side of snobbery. No overpriced smoothie bowl with ingredients you’ve never heard of. Instead, we serve breakfast burritos that hit the spot, tacos with flavor you’ll remember, and coffee strong enough to carry you through your afternoon. 

We’re not trying to be the next viral brunch spot. We’re not trying to be anything, really — except your favorite place to return to. You know the kind of spot: where you can show up in sweats or your Sunday best, be greeted with a smile, and walk away satisfied without draining your wallet. That’s the energy we built this place on.   

It’s not just about food; it’s about rhythm. The kind of rhythm you find when you slow down, take a sip of something warm, and talk to someone without checking your phone. A rhythm that reminds you that being present is underrated, and deeply good.   

And maybe that’s why people come back. Because First of All isn’t just a neighborhood café in West Hollywood. It’s a pause. A pocket of calm in a busy city. A place where things taste better and feel easier, because they are.

The Bottom Line

WeHo is filled with trend-chasing spots. That’s not us. We’re not here to be a hot topic of discussion. We’re here to be a great place to go for coffee, breakfast, lunch, and a good time. A daily stop. A corner comfort. When we say neighborhood café, we mean it. 

Come check out our hours, menu, location, and services at the First of All website.